There are around 260,000 reindeer roaming the North of Sweden where they live in the forests and on the mountains. They feed on mushroom, lichen, grass and herbs. Reindeer meat is very lean and rich in minerals.
The animals are rounded up from the wilderness once per year by the indigenous Sami people, for whom reindeer herding is not just a profession, but equally much a way of life. The Sami have practiced traditional reindeer herding in a similar way since the 17th century and have lived in Northern Scandinavia and Russia for thousands of years.
Fun fact: Reindeer is the only deer where both the male and the female grow antlers.